Logo Branding for Fashique Boutique

Project Overview

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Project Details

Client : Fashique Boutique

Description
Formerly known as Shhhh The Unique Boutique, Fashique Boutique is an online clothing store offering top and well-known brands in fashion and footwear. With a stylish and curated selection, the boutique serves trend-conscious shoppers seeking premium quality and standout designs.

Challenge
Fashique Boutique needed a fresh brand identity to reflect its new name and repositioning in the fashion retail space. The goal was to create a logo branding concept that expresses elegance, trend awareness and digital readiness while standing out in a highly visual online market.

Solution
We began with a focused brainstorming process to capture the brand’s personality and target audience. Several logo samples were developed, experimenting with typography and modern creative design elements. After refining the most fitting concept through client collaboration, we delivered a sleek, fashion-forward logo and a cohesive visual branding guide for digital and print use.

Results
The final logo elevated Fashique Boutique’s image, supporting a smooth transition from the old brand name. It now provides a strong visual identity that builds recognition and trust across the boutique’s website, social platforms and promotional materials.