Description

When Princess Anely Croissants needed a fresh visual identity, they turned to Enigma for a complete logo branding and packaging design. With our expertise in brand development, they trusted us to deliver standout designs that would elevate their product presence.

Challenges

The challenges were two: first, to create a unique and memorable logo that would distinguish Princess Anely in a competitive market and second, to create different but consistent packaging designs in various sizes that would stand out from the crowd, tempting potential customers and giving sales a boost. Again, we created multiple options based on our client’s needs and asked them to make the final decision.

Solution

Our design team began with in-depth competitor research before crafting multiple logo concepts. Through collaboration with the client, we refined the designs until we landed on a strong, recognizable brand mark. Next, we worked on the packaging, creating a range of visually consistent designs that highlighted different croissant flavors and sizes while ensuring all essential product information was presented clearly and attractively.

Result

The final branding and packaging designs exceeded expectations of our client, princess Anely. They have a unique, memorable and easily recognizable logo. Princess Anely Croissants now has a distinctive, eye-catching identity that enhances shelf appeal and strengthens brand recognition. The impressive packaging design not only differentiates the product but also contributes to increased customer engagement and sales.