Enigma Global
Description
Enigma proudly collaborated with G & F Trading to develop the complete brand identity for Naida Table Water. From naming and logo creation to label design and presentation, our team worked meticulously to craft a refreshing and distinctive brand that stands out in the competitive bottled water market.
Challenges
The primary challenge was to develop a name that would be both unique and memorable while differentiating Naida from its competitors. Additionally, the logo and label needed to visually convey the purity and movement of water in a simple yet striking way.
Solution
Our creative process began with extensive market research, leading to the selection of the name Naida, evoking clarity, freshness and flow. The logo was designed with a dominant blue color palette, reinforcing the brand’s strong connection to water, while a dynamic flow-inspired line added a sense of movement. For the label, our team explored multiple design concepts before finalizing a clean, minimal aesthetic that highlights the essence of water through fluid, organic elements.
Result
The final branding of Naida Table Water is both elegant and impactful, offering a visually appealing product that resonates with consumers. The combination of a distinctive name, a fluid-inspired logo and a refined label design, positions Naida as a premium choice in the bottled water market. We are grateful to G & F Trading for their trust in Enigma to bring their vision to life.
Our mission is simple – to help you, our clients, grow through advertising and design solutions that work. By work we mean generating increased sales figures and changed attitudes.
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