Enigma proudly collaborated with G & F Trading to develop the complete brand identity for Naida Table Water. From naming and logo creation to label design and presentation, our team worked meticulously to craft a refreshing and distinctive brand that stands out in the competitive bottled water market.
The primary challenge was to develop a name that would be both unique and memorable while differentiating Naida from its competitors. Additionally, the logo and label needed to visually convey the purity and movement of water in a simple yet striking way.
Our creative process began with extensive market research, leading to the selection of the name Naida, evoking clarity, freshness and flow. The logo was designed with a dominant blue color palette, reinforcing the brand’s strong connection to water, while a dynamic flow-inspired line added a sense of movement. For the label, our team explored multiple design concepts before finalizing a clean, minimal aesthetic that highlights the essence of water through fluid, organic elements.
Enigma Global
