What is the lookalike audience and what is it used for in facebook ads?

Imagine the audience that has already interacted with your business and are already your buyers. A lookalike audience is an audience with similar characteristics to those customers or people who interact with your business. Therefore they are valuable audiences that can bring you sales.

Lookalike audience is useful for businesses with a large amount of customer data, for example email lists, Facebook followers and Instagram followers. Lookalike audience is used in the strategy for Facebook ads.

Do you want to learn more about facebook and instagram ads targeting? Stay tuned for more news and updates.