Not every business will include aerial advertising, or even think of it, when setting up their advertising budget. This is due to the fact that this type of advertising is the last thing on their mind. There are many advantages to using this type of advertising rather than the traditional types that can be more costly.
First and foremost, the cost of aerial advertising is less than most other mediums of advertising. This advertising is more cost effective as it reaches a larger number of people that are included in your target audience. Unlike television, where you have to wait and see if a person will tune in to a particular channel that your advertisement is running on, aerial advertising can be used at stadiums, football games, or any other crowded event. Every person that hears the sound of a plane will look up in amazement and pass the message on.
Think of how many times you have wasted money on the many ads that were not read or seen at all. How many times have you passed out flyers that were placed on vehicles in parking lots and ended up in the trash? How many times have you placed advertisements in national magazines that did not have the intended circulation? With aerial advertising, there are no hidden costs, extra fees, or wasted money. What you design as your banner is what will be flown and you pick the event or target location based on the activity at the public event.
Creative and Original
Aerial advertising also offers a chance to be creative. Banners are created using the best of the best. Graphic designers will work with you to design a full-blown custom aerial banner with graphics that will carry your message across to your audience and will stay embedded in their minds for a long time.
Effective and Non Intrusive
Not only does aerial advertising offer the chance to be creative, but is also cost effective and non intrusive. No longer do you have to invade the privacy of your audience or increase the amount of trash with discarded fliers. Messages can be flown over beaches and other locations and events that draw people from many demographic backgrounds. People do not feel as though their privacy has been invaded and will not mind reading the advertisement. In fact, it is known that banner ads are often a welcome distraction and a type of entertainment that is always talked about.
Studies have shown that more than 77% of people who have seen an aerial advertisement will remember when, where, and what was being adverted. This statistic is far better than for the average form of advertising. The benefits of aerial advertising keep multiplying , making aerial advertising a form of advertising that is becoming far more popular and in demand than the other forms of advertising.